Sunday Night Fever is the term used to cover the fact that on Sundays, all online dating sites see a massive and consistent spike. Sunday Night Fever is like Spring fever which happens to pretty much every mammalian species, including humans. At the end of an uneventful and bring weekend where their dreams have not miraculously and spontaneously come true and materialised, singles find themselves on dating sites and dating apps such as Tinder looking for a partner to be their soul mate or even just someone warm to hook up with and have meaningless rampant honky bonking with. I am a geeky nerd at the best of times. And I have a PhD in Marketing as well as a background in technology. I have a team of people who manage a whole fleet of web sites on my behalf, all of which have Google Analytics attached to them. And I own escort agencies from which I try to make as much money as possible without breaking the law, hurting anyone or putting anyone in danger. So if you put all that together, you can be damned sure that I have gone through everything and every piece of data available in an attempt to find the escort site equivalent of Sunday Night Fever. If I could work that out, then I could optimise and be sure that my Ibiza escorts get as much work as possible. A noble aim, but it has turned out to be fruitless. I have found out some interesting stuff but not the secret way to all the money in the industry. So what have I found then? Well, with years of data I can tell you exactly what the month to month figures and trends will be in every location. And from the figures in January and February, I can predict the performance of the rest of the year with ninety percent accuracy. But within a particular week? Nope, no chance. Week to week and day to day there is no real trend. But we can predict the whole months. Sometimes it comes from large bookings, sometimes from lots of small ones but somehow it always comes out exactly on target. I have given up trying to work it out. Except for No Hump Wednesday. It always seems that fewer people have sex on Wednesdays. Unless they have more!
